Dentistry “Children Flowers”

Tasks: logo restyling, corporate identity update, SMM (Instagram, Facebook), photoshoots, outdoor advertising creation, consultations on promotion and organization of events.

BEFORE RESTYLING

AFTER RESTYLING

the task

LOGO

This restyling made for the dentistry “Children Flowers” – children’s department of one of the oldest private dentistry networks in UkraineMK Dentistry Centre“.

DESIGN CONCEPT

When creating the logo concept for dentistry “Children Flowers”, the client wanted the new logo not to differ radically from the old version. Therefore, the new logo has kept its previous shape, while becoming more positive and customer-oriented.

updated

CORPORATE STYLE

After updating the logo, new elements of the corporate style were developed (discount cards, corporate clothing for staff, business cards, letterheads, layouts for social media posts, etc.).

SOCIAL MEDIA MARKETING (SMM)

In addition to logo restyling of the children’s dentistry “Children Flowers”, we completely updated the style of social networks (Instagram and Facebook) for the “MK Dentistry Centre”. As part of the SMM update the following was done:
1. Presentable design of the profile header.
2. Cleaning subscribers from mass followers to increase the engagement rate.
3. Design of highlight icons.
4. Filling highlights.
5. Creation of publications with a focus on real doctors and clinic clients in order to increase engagement and trust in the brand.
6. Managing social networks in a single Ukrainian language (previously it was managed chaotically in 3 languages), keeping a unified tone of voice.
7. Creation of a portfolio with illustrative examples of “before/after” work done by dentists.

PUBLICATIONS IN SOCIAL NETWORKS

As part of Social Media Marketing, the following types of publications were created:

  • cognitive
  • informative
  • promotional

PHOTOSHOOT

Organization and carrying out photoshoots of the staff of “MK Dentistry Center” and “Children Flowers”, training and patient treatment processes.

CONSULTATIONS

Оn strengthening a positive image, promotion, marketing, advertising campaign of the “MK Dentistry Center” and “Children Flowers” dentistries in Google, Instagram, Facebook, as well as offline.
Consultations are held by the heads of the Pyromida advertising agency Vladimir Shevchenko and Denys Lyuty with the director of dentistry Nikolai Bereziy.

If you need to develop a corporate identity for a medical center or dentistry, please contact us! PYROMIDA has great experience in branding (creating a corporate identity) for medical centers, clinics, and personal logos for doctors.

See several examples of our work in the medical field: St. Nicholas Clinic, ONCOLIFE Medical Center, Top Medical Center, UROEXPERT Medical Center, personal logos for doctors, and more.

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